About Averri Simone

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Averri Simone helps entrepreneurs streamline their brand through business automation and increase revenue by converting leads into customers with sales funnel strategies. As a Brand Strategist and Digital Content Creator, she has assisted non-profits, small businesses, and personal brands with their visibility and revenue strategy. With a background in Public Administration, Averri has a unique perspective on business systems and processes. Among her most notable positions are working for former Governor Nathan Deal and the Georgia Technology Authority, where she assisted with the procurement process of contracts worth over $60 million.


Seeing the limited opportunities for black women in entrepreneurship, Averri created Black Women Moguls. Through this platform, she teaches women entrepreneurs how to build a profitable brand. Averri formerly served as the youngest First Vice President of a local section of the National Council of Negro Women. For her contributions to her community, Averri was awarded the NCNW "Living the Legacy" Award, recognized as "Who's Who in Black Atlanta" and Georgia Trend's 2020 "40 Under 40."


46 News Good Day Charlotte for being an impactful woman in business. Calista has also been featured as a Woman of the Month for Phoenix, AZ based magazine Autumn in 2017.

 During COVID-19 Calista relaunched her business and completed a certification in Women’s Entrepreneurship, a collaborative program between the Bank of America Institute for Women’s Entrepreneurship and Cornell University. She was recently featured in the Pittsburgh Post-Gazette August 2020 publication for her decision to relaunch her business during COVID-19. In recent times, Calista Phair, LLC has initiated many timely and necessary conversations, and provided services that have helped enrich the lives of others.  

In addition to forging partnerships with businesses, Calista has greatly served the community with hard hitting conversations surrounding inclusion, diversity, mental health, and more. Mrs. Tucker has participated in several events that support her efforts in giving back to the larger community  such as her popular lunch & learn titled “A Corporate Nightmare: What I Learned Being a Black Breastfeeding New Mom”, and her work a career consultant in the ‘We Thrive” program in which she teaches entrepreneurship classes to the refugee community.

In her spare time, she loves conducting career training programs, checking out various eateries and is a foodie at heart. Calista also enjoys attending networking events, spending time with friends, and traveling. Calista currently resides in Pittsburgh, PA with her lovely husband Demetrius and one-year old son Dillon.